Welcome to the Agricultural Marketing Web Site!

Marketing can be defined as the commercial functions involved in transferring goods from producer to consumer. Marketing is not just the final transaction of receiving a check. The acts of buying supplies, renting equipment, paying labor, advertising, processing and selling are all part of a marketing plan. Marketing should begin as the first ideas for an enterprise start to bubble. Some say marketing is everything a business does, that it is the most important aspect of any business, and the only action that results in revenue.

Agricultural marketing is the where the producer, the processor, the distributor and the consumer meet.

Please note: there is a link for a "Text Only" version at the bottom left of each
       web page.

Other Information and Related Links:

• Retail Farm Market School - June 11 & 18, 2009
  Click here for more information.
  
  
• PSU Beginning Farmer Course
  
  
• Guidance on record keeping if soybean rust affects your yields and you submit a loss claim. (PDF)
  
  
• Who Gets My Food Dollar?
  
  
• Click here to complete our web survey and let us know why you visited our site.
  
  
• USDA Homeland Security Fact Sheets on Keeping Our Food Safe
  
  
• USDA Homeland Security: http://www.usda.gov/homelandsecurity/