Penn State Mark    

Welcome to the Agricultural Marketing Web Site!

Marketing can be defined as the commercial functions involved in transferring goods from producer to consumer. Marketing is not just the final transaction of receiving a check. The acts of buying supplies, renting equipment, paying labor, advertising, processing and selling are all part of a marketing plan. Marketing should begin as the first ideas for an enterprise start to bubble. Some say marketing is everything a business does, that it is the most important aspect of any business, and the only action that results in revenue.

Agricultural marketing is where the producer, the processor, the distributor and the consumer meet.


Click on the topics below for more info:

Of Note: Grain Marketing webinar series 2012
Of Note: Will Recent Dollar Trends Impact Future Commodity Prices?
Of Note: Guidance on record keeping if soybean rust affects your yields and you submit a loss claim. (PDF)
Of Note: PSU Beginning Farmer Course
Of Note: Exploring the Small Farm Dream Short Course for Hopeful New Farmers in PA - being offered in various locations.
Of Note: USDA Homeland Security
Of Note: USDA Homeland Security Fact Sheets on Keeping Our Food Safe
Of Note: "Who Gets My Food Dollar?"

Return to the top.


Penn State | College of Agricultural Sciences | Cooperative Extension
Beginning Farmers | Business Management | Commodity Marketing | Community Farmers' Markets | Customer Safety
Financial Tools | Green Industry | Links| Processing | Retail Marketing | Site Map
| Wholesale Marketing



Last modified January 13, 2012
Questions or Comments, Contact Us at: jwb15@psu.edu

Every attempt has been made to ensure there are no broken links.
If you find a link that doesn't work please e-mail the Agricultural Marketing webmaster. Thank you.

Site-Index | Privacy and Legal Statements | Copyright © The Pennsylvania State University
home page Southeast Regional Calendar of Events Site Index Related Links Financial Tools Business Management Beginning Farmers ProcessingCustomer Safety Green Industry Community Farmers'Markets Retail Marketing Wholesale Marketing Commodity Marketing