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Ten Rules for Better Marketing

1. Know why you are using the markets. Is your objective to make money trading or to reduce cash market risk? This will help you in deciding whether you are a hedger in the market (reduce cash market risk) or if you are a speculator (make money trading).
2. Always trade with the trend. Bucking the trend can be like standing in front of a freight train or trying to swim upstream. Someone once told me that trading against a prevailing market trend is like trying to catch a falling piano, painful. Instead, trade with the trend and ride on the train.
3. Do not play "wait and see". Decide to be either in or out of the market. Develop a plan and execute the plan.
4. Use stops. When you enter a position, decide at what point you will exit that position. This prevents a loss from becoming a huge loss and eliminates irrational, emotional decision-making.
5. If you are not a pure hedger, keep your losses small. Do not let a winning position turn into a loser. If you take a big loss on a position, it makes it very difficult for you to earn a profit over time.
6. Do not enter a trade without at least three good reasons. Do not exit without at least three good reasons. Emotion must not be one of the three reasons. By forcing yourself to only act after finding three reasons to do so, rational, logical decision-making will win over emotions.
7. Do not try to out guess the top or the bottom of a market, as this is impossible to do. Let market price signals tell you when to buy and when to sell.
8. Use limit or price orders when appropriate however do not be afraid to place orders at the market. Trying to squeeze out an extra penny or two can result in you missing the whole move.
9. Prices can easily move higher or lower than most people expect. Do not buy just because a market seems too low or prices are cheap. Do not sell just because it seems too high. Markets can always go higher or lower than most people would expect.
10. Do not cancel a stop to avoid closing a position. You decided when you entered the position how much risk you wanted to take, do not change our mind in the middle of the trade. Stick to your game plan, no matter what.

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