• Advertising
  • Before You Create Marketing Materials
  • Effective Signs
  • Essentials of a Good Ad
  • Words That Sell
    
    
• Coloring Books
  • Coloring Book - 5-A-Day (PDF) - 20 pages
  • The Apple Wise Guys Coloring Book (PDF) - 6 pages
    
    
• Community Food Security Assessment Tool Kit Table of Contents - (click here for the PDF - 166 pages)
  
  
• Customer Service
  • Building Trust With Consumers (PDF) - 4 pages
  • Customer Service
  • Customer Service Defined
  • Sample Customer Survey (also in MS Word)
  • What makes you go back to your FAVORITE food retailer? (PDF) - 18 pages
  • Why Customers Buy
    
    
• Direct Marketing
  • Direct Farm Marketing Maunual (PDF) - 226 pages, this may take a few minutes to download
  • Direct Marketing Guide for Producers of Fruits, Vegetables and Other Specialty Products (PDF) - 40 pages
  • Direct Marketing as a Value-Added Opportunity for Agriculture (PDF) - 5 pages
    
    
• EcoLabel Value Assessment Consumer and Food Business Perception of Local Foods (PDF) - 106 pages
• Ecolabel Value Assessment Phase II: Consumer Perceptions of Local Foods (PDF) - 97 pages
• E-Coli Poster (PDF) - 1 page
• Employee Turnover - Calculating the Cost (PDF) - 4 pages
• Essential Marketing Steps
• Harvest Calendar (also text only version)
  
  
• Internet Sales
  • How To Direct Market Farm Products On The Internet - Table of Contents (click here for the PDF - 50 pages)
    
    
• Improving Sales
• Innovative Agricultural Marketing, Examples from Direct Farm Marketing and Agri-Tourism Enterprises (PDF) - 128 pages, this may take several minutes to download. Click here for the Table of Contents.
• Market Gardening - A Start-Up Guide (PDF) - 16 pages
• Market Research - The "How To"
• Market Research-Charleen Heidt (in MS PowerPoint)
• Marketing Survey 2004 by the National Grocers Association (PDF) - 35 pages
• Objections To Planning
  
  
• Pick Your Own
  • How to Start a Pick-Your-Own Operation
  • Tips for Visiting a Pick-Your-Own Farm
    
    
• "Points of Impact" National Grocers Ass'n Retail Operations Survey 2002-03 (PDF) - 52 pages
  
  
• Resources
  • Guide to Educational Resources on Direct Marketing (PDF) - 46 pages
    
    
• Roadside Market
  • Checklist for a Roadside Market (also in PDF - 3 pages)
  • Farm Stands 101
  • Plan for Roadside Markets, Stands, and Equipment (PDF) - 8 pages
    
    
• Thoughts For Success
  
  
• Tourism
  • Agritourism Health and Safety Guidelines for Children (PDF) - 40 pages
  • Ecotourism in PA - Untapped Potential (PDF) - 25 pages, note this is a VERY detailed document with numerous pictures and charts and will take several minutes to download
  • Moving Heritage Tourism Forward in PA (PDF) - 16 pages
  • Nature-Based Tourism Policy (PDF) - 19 pages

Related Links:

• Crop Insurance Education, PSU
• Direct Farm Marketing and Tourism Handbook
• Direct Marketing of Farm Produce and Home Goods (available from their Publications Learning Store)
• Internet Marketing for Farmers (PDF)
• Marketing Alternatives For Specialty Produce (PDF)
• Marketing Specialty Cut Flowers (PDF)
• Marketing Strategies for Vegetable Growers (PDF)
• National Grocers Association
• Pennsylvania Retail Farm Market Association
• Planning a Farm Market
• USDA, AMS Farmers' Market Information
• USDA, AMS Direct Marketing

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