Agricultural Marketing - Direct Market Farm Products on the Internet

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How to Direct Market Farm Products on the Internet

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Executive Summary Introduction		i 1
Why Direct-Market on the Internet?		2
	The Internet Is Becoming Accessible to a Wider Audience The Internet Helps Marketers Meet Consumer Demands Internet Consumers Are an Audience That Farm Direct Marketers Would Like To Attract An Increase in Business Pays for the Cost of Using the Web	2 2 2 3
Developing a Marketing Plan		4
	Identify Internet Marketing Objectives Consider the Uniqueness of Farm Direct Marketing Consider the Costs Decide on the Right Type of Web Site Consider Listing in Internet Directories	4 4 5 5 7
Researching the Market		10
	Investigate Consumer Demand Where Can a Producer Research Internet Marketing?	10 11
Setting Up and Marketing the Web Site		14
	Meet Needs and Learn Habits of Internet Users and Consumers Select a Domain Name with a Marketing Message Use All Available Means To Increase Web Site Traffic and Attract Customers To Buy Consider Suggestions on Developing a Good Small Business Web Site	14 19 20 23
Summary		24
Appendixes		25
Appendix A: Experience of Farm Direct Marketers on the Internet		25
	Entertainment Farming/Agritourism Farm Market and Pick-Your-Own Lookout Farm and Market Farm Market Mixed High-End Outlets: Farmers Markets, Restaurants, and Mail Order Direct Marketing as a Secondary Outlet Mail Order Farm Vacation Association Floral Sales Direct to Consumer	26 26 27 27 28 29 30 30 32
Appendix B: Suggested Reading and Training
	Articles and Publications on Internet Marketing for Farmers Books Software E-zines and Information Sources Selected Sources of Technical Information on Web Site Development Selected Sources of Information on Web Site Marketing Selected Sources of Information on Small Business Web Sites Reference Web Sites Training	33 33 34 34 34 35 35 35 35
Footnotes		37

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