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Innovative Agricultural Marketing Examples from Direct Farm Marketing and Agri-Tourism Enterprises

NOTE: This is a very large PDF file and make take several minutes to download. For your convenience we have listed below the Table of Contents.

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Page #	Topic (Click on the topic to download the PDF)
v \|	Preface
1 \|	Introduction: Getting Started with Direct Farm Marketing and Agri-Tourism
7 \|	Creative Growers: Pursuing a "Customer Intimacy" Approach
13 \|	Seabreeze Organic Farm: Farming on the Urban Edge
21 \|	Nalo Farms: Servicing High-End Restaurants
27 \|	Love Family Farms: Kona Coffee for the Japanese Market
35 \|	Cattail Creek Farm: Building a Successful Part-Time Farm through Informal Collaborative Agreements
41 \|	Rocky Mountain Beef Cooperative: Marketing "Natural" Beef
47 \|	The Holualoa Kona Coffee Company: Marketing Memorable Experiences and High-Quality Products
55 \|	Sunfresh Farms: A Project That Quickly Mushroomed into a Large Direct-Marketing Business
63 \|	English Farm: Krazy Korn Maze
67 \|	Schnepf Farms: The Southwest's Premier Family Entertainment Farm
75 \|	Mother Nature's Farm: Marketing the Farm Experience and Diverse Products
83 \|	Southridge Farms: Moose Droppings for Sale
89 \|	Mebane Farms: Pastured Poultry
93 \|	Honeyacre Produce Company: Successfully Adapting to Change
101 \|	American Pet Diner: Marketing Alfalfa to Pets
107 \|	Thompson Farms: Do Real Farmers Sell Direct?
113 \|	Harward Farms: Sweet Corn
119 \|	Summary: Guiding Principles for Innovative Direct Marketing of Agricultural Products

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Last modified Sunday, June 3, 2007 15:40
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